TELLING 100 STORIES
GENIUS: 100 VISIONS OF THE FUTURE
Help create the world’s first 3D printed book, Genius: 100 Visions, the collected insight of 100 thought leaders from across the globe, by securing their participation.
Insight
Contributors to the book included Nobel Prize winners, celebrities, critically-acclaimed authors and high-ranking university personnel. Many had staff that acted as gatekeepers, so we needed a piece that was impressive enough for them to pass onto these visionaries.
Idea
We created a customized invitation kit with a personalized letter enclosed in a laser cut folder that invited the visionary to participate in the initiative, outlined the rules for submission, enclosed a writing guide, and asked them to attend a live event to celebrate the launch.
The Result
Of the 100 visionaries that were contacted, all agreed to participate in the project, representing a 100% conversion rate. The book has become a publishing milestone with plans for auction at Sotheby’s.